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If you own a business, you have heard about The Americans with Disabilities Act (ADA), a federal civil rights law enacted in 1990, amended by The ADA Amendments Act in 2008, with regulations enforced by the Equal Employment Opportunity Commission, the U.S. Department of Labor. The purpose of ADA is to protect people with disabilities … read more

Bill’s Shoe Repair has been a staple in Midland Park, NJ since its inception in 1985. In this age of technology, many specialized trades have disappeared but Bill’s Shoe Repair is busier than ever. Installing a sign for Bill’s entailed moving ladders, greeting customers, opening doors every five minutes because so many people are in … read more

Why are signs difficult to read? Professor James Kellaris, Professor of Signage and Visual Marketing at the University of Cincinnati Carl H. Lindner College of Business, developed some instructive survey statistics on what makes signs difficult to read. With all due respect to David Letterman, here is the good professor’s top ten: TEN: “Other” … … read more